Differences B2B and B2C Marketing
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link : Differences B2B and B2C Marketing
link : Differences B2B and B2C Marketing
Differences B2B and B2C Marketing - Here I will discuss about b2b marketing, do you know what is b2b markering? There are b2b lead generation. You must know best internet business. you should be able to take advantage of existing internet to do business.
What is business to business or B2B?
Business to business or B2B are transactions conducted electronically or physically and occur between business entities one to another business. When you look at the bold lines, B2B is the sale of a product or service provided by that business and is destined for another business, not the customer. For example, you have a culinary company engaged in the field of catering. Then because the business you have is a big enough catering business, so you have a target market of companies. So your catering services are for a company that has enough employees, this is called B2B because your business or service is for other companies. If your catering business is for individuals or groups, that means your business is business to costumer not B2B.
The opposite of B2B, business to customer or B2C is a business that performs service or sale of goods or services to individual consumers or groups directly. In other words, the business you do is directly related to the consumer, not the company or other business. For example, suppose you have a basic food business. When you sell goods to individual consumers, that means your business B2C aka business to customer. However, if you sell large quantities of food to other businesses, that means your business is B2B instead of B2C. Broadly speaking, almost all B2C products can be B2B products, but very few B2B products are used by individual consumers directly. For example your catering business can not be sold by individuals, but a food business can sell your fellow businesspeople.
Now about the different marketing strategies B2C and B2B
After knowing the fundamental difference between B2C and B2B now we will discuss how the difference marketing strategy both. Marketing strategy has a factor that is significant enough to the business continuity, because when you are wrong marketing strategy, your business can lose big enough. If looking at risk, businesses or products from B2B have a greater risk than B2C. Since the product you produce should be large enough, the maintenance and manufacturing costs you must incur are also slightly larger. We will take the example of catering business (B2B), the amount of risk suffered greater loss than the food business (B2C). But the profits are far greater in the catering business than the basic food business.
How is the B2C marketing strategy?
Now we will discuss one by one how the marketing strategy of B2C and in B2B. B2C Marketing or business to customer key is how you can play the emotions of customers, create attractive ads, competitive prices and good product quality. Once again we will say that the trust of customers in the business world is number 1, just how you can do some marketing strategy to get that trust. We will exemplify the marketing strategy at B2C in the food business. Simple strategy is you can make a very competitive price. For that it is very important you know some of your similar competitors. When other businesses have cheaper rice prices, you should have a strategy on how to make rice at cheaper prices but the quality is the same or even better. In addition you can create ads that are eye catching and if it can be very interesting attention. Customers will be very interested in unusual and slightly eccentric advertisements.
Then how about marketing in B2B?
A B2B marketing strategy is how you can make your potential customers believe in the quality of your brand. Your customers who are business owners will certainly compare how strong your brand is with other brands, and whether your brand is trustworthy. Therefore you must strengthen the quality of your business. How the quality of your product, the quality of your service until communication with your customers should be constantly improved. When your customer is a business / company, you must build a strong enough relationship in this business sector. "The fundamental difference of B2B marketing targets is service, product quality and trust. While on the B2C that you should be more priority to customer satisfaction of products and competitive prices. "
B2B and B2C businesses have very different marketing targets
B2B and B2C businesses have obviously had very different marketing targets, for B2C you have individual or group marketing targets. Then for B2B, your marketing target is business / company. And the difference again is the ability to purchase between B2C and B2B is very different, for B2C you can not predict the purchasing power of your prospects. But for B2B you can have a prospect who has a very high purchasing power, because your target marketing companies / businesses that have been big and certainly have enough money.
At B2C you can create promotions in social media and create websites because that's where you should have lots of potential customers. In social media, you can interact with customers and create your own "fans". In addition to social media and websites, you can also create an advertising marketing strategy in print or brochures. This can be useful when you are about to enter a new market.
As for the target marketing B2B of course very different. Businessmen or companies will not be directly interested in the products you advertise on the internet or in brochures. When the volume of purchases made is very high, the businessman or company will see in detail what products and brands you have, how the track record, how the testimonials of other customers and other details.
Although B2B marketing target looks quite difficult because approaching the company / business is different from the employees, but it turns out to be one of the advantages in B2B. You have a very segmented or categorized target, that means you can do a focused marketing strategy.
That is a fundamental difference marketing, how marketing strategies and target marketing in B2B and B2C. Usually the business people ignore these things and directly create a business without creating a marketing strategy and see who the target marketing. Hopefully by reading this article you can compare and create new marketing strategies for your business.
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